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In Berlin on August 13, 2008 some Lush employees nude expect for aprons handed out what looked like cheese is actually soap and the jars that look like marmalade but contain beauty products. Hopefully an effective ad campaign for less packaging.
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The objective: To make Queensland the number one choice for a winter holiday.
To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches
24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
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