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The objective: To make Queensland the number one choice for a winter holiday.
To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches
24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
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I thought I had seen enough ‘Don’t Wear Fur’ campaigns from PETA, but in this case the timing is perfect. This time it is U.S. Olympic swimmer Amanda Beard who strips for PETA.
Beard appears next to the tagline “Be Comfortable in Your Own Skin. Don’t Wear Fur.” The two-time Olympic gold medalist and U.S. team captain will unveil the ad just days before the start of the Beijing Games, her fourth Olympics.
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