Again, a sexist campaign for a non-sexist product (service). This campaign, created by Publicis Prague, is for a luxury car rental company.

Roads which start from women’s heels, passes through their legs, to a wild destination. The naughty copy reads- get there faster.
Are these kinds of brands which use sex to sell their products a threat to PETA? Anyway, PETA should try to obtain patent for the use female nakedness. One word to the advertisers of this campaign-PETA may not forgive you.





Agency: Publicis Prague, Czech Republic
Creative Directors: Štepán Zálešák, Michal Gabriž
Art Director: Michal Gabriž
Copywriter: Štepán Zálešák
Photographer: Adam Holý
Via: adpunch